Social Media Marketing
Your social media content is where potential customers find you, they get to know you on these platforms and recommend you to their friends, family, and coworkers. Having a social media marketing strategy is essential to not only remind current customers about your offerings but to make a good impression on all the consumers who have yet to discover your brand.
Simply put social media marketing is not “just a post”.
Internets users spend 151 minutes per day on social media platforms and bounce across seven social platforms with ease within their everyday life.
Knowing where your customers are and what content they consume is just a starting point for us. Our social media marketing team excels not only in creating a strategy but also content and interpreting the data gathered on each platform.
Facebook ranks third globally in the “most visited websites” category and the second most used global app. As of Q4 Facebook had 2.96 billion users with 56% of them being male. So yes, Facebook is still a big deal and should be part of your social media marketing strategy.
Instagram is the fourth most used social platform behind Facebook, YouTube, and WhatsApp and it is the most downloaded app in the world. American users spend 30 minutes per day on the platform and is the number one social media platform for people to connect with brands.
YouTube
YouTube is part of Google. It is the second most visited website with Google ranking first. 81% of internet users have a YouTube account, and 99% of YouTube users are on other platforms. This robust site known for funny videos has evolved strategically into what it is today. It is not a platform to ignore and should have a place in your social media strategy.
Pinterest users are female-dominant with money to spend. It is a social platform but is used more like a search tool. Pins are one of the best forms of evergreen content especially if created correctly.
A professional space to grow relationships with customers, current and potential. LinkedIn allows your business to showcase its core value set and value propositions. LinkedIn has a solid global audience making this platform an excellent place for B2C and B2B business models.
TikTok
While Tik Tok isn’t a platform we recommend for all of our business clients it is a solid option for those who invest heavily in video content and would like to target Gen Z users located in the United States.
