Smallcakes Kansas City
One Dragon created a website that not only ranks high on all search engines but is user friendly and efficient. It was not only important to showcase their work, but also relay brand relevance. A website of this nature is never truly complete, new images of their work are added often.
Smallcakes Kansas City did lost their email database so with the new website we faced the challenge of starting over from scratch. As the database continues to grow organically the use of email marketing to boost sales and engagements within the social space has been a success.
Social Media Marketing
Taking Smallcakes Kansas City social media marketing strategy to the next level is one of our proudest moments. Who doesn’t love this brand and its cupcakes? Instagram contests, Facebook growth in a year of inconsistent consumer behaviors and Pinterest! Our strategy allowed substantial organic growth by concentrating on the content and engagements.
Smallcakes Kansas City’s paid strategy includes search engine marketing with key phrases that focused on growing their custom and corporate business. One Dragon was able to maximize their budget, targeting the appropriate demographic for each business objective.